Ultima Thule, the mystical island in the utmost distance in the North, was described by the Greek traveller Pytheas thousands of years ago. Ultima Thule became a legend - a dream of the far away place outside of the well-known world, untouched, well established and rich with culture. The Northern lands and coasts have been the destination for the lucky seekers through the centuries. There were found fertile lands and amber, unprecedentedly long summer days and untouched nature. 

There are several theories about the location of Ultima Thule. The life work of a legendary and beloved writer, filmmaker and politician Lennart Meri, the former President of Estonia has been proved the most. According to his research, the legendary Thule described in ancient times, is Saaremaa, the largest island of Estonia.

Ultima Thule symbolizes the journey to the edge of the world - discovery of the new and searches of the extraordinary, aspiration of the higher standards. Inspired by the legend of Ultima Thule is created the collaboration of Northern Luxuries - design and lifestyle brands, artists and makers sharing similar values.