Life is not always like a movie. But with Seasoned Traveler, it sometimes can be. The founder and the designer of ST Parka, Jaanus Vahtra, has been a costume designer for several movies. As proof of his great eye for design, he has been presented with the best movie costume designer award two years in a row for his work on the brilliant “November” (Estonian Movie and Television Awards, 2018) and “Põrgu Jaan” (Estonian Movie and Television Awards, 2019).
Like many great inventions, ST Parka was born out of necessity. Jaanus can assure you that filming at a Northern latitude is far from Hollywood glam. It's a real struggle. The temperature hardly rises above 12 degrees Celsius. When watching dozens of takes while standing still and keeping quiet, you can feel the cold creeping in and eating at your flesh and bones.
This is why he started experimenting with different fabrics and layers. It took years until he finally came to a conclusion as to what works and what does not. While moving from one location to another during a shooting day, he discovered his love for natural fabrics and for a long silhouette. He wanted to design a product that was both functional and elegant. A coat for every occasion, from forest trails to the streets of a metropolis.
Seasoned Traveler is an "all in one” piece in many ways. You can wear it with lining in winter or without lining in spring and autumn. You also don’t have to worry about sweating under the first hot sun of spring because of the natural fabric of the shell. In autumn, you can wear it just over your t-shirt and still feel warm and comfortable. By adding the lining you can fully enjoy a frosty day that quickly turns into night.
It’s definitely not a cheap product. Seasoned Traveler is made in Estonia, in a small resort town called Haapsalu. The fabrics come from Italy, Switzerland, Germany, and Japan.
Jaanus believes that everyone involved at every step of the supply chain should get a fair pay for what they do. They should get vacations and health insurance. Their children should be able to go to school and they should have enough food on the table. That is why Seasoned Traveler costs what it does. And that's the truth.